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Two iPad models were presented on October 23, 2012: the iPad 4 and iPad Mini. The latter is a more compact model with a classic 7.9 inch screen which is equivalent to that of the iPad 2 in terms of resolution. The context of the Tablet market requires Apple to position themselves on the shelves 7 "segment which is a market where prices are very aggressive. So Apple would come out this new model to counter the Nexus 7 by Google but also the Amazon Kindle Fire.